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Optimization of Indoor Advertising Camp.

TRAFFIK’s Indoor Advertising success demonstrates our unique

expertise in research. Newad has invested $500,000 and dedicated

five years to the development of this unique methodology that

measures the number of impressions generated by a campaign

incredibly precisely. Launched in 2004, TRAFFIK is the

first measurement tool specialized in indoor advertising to

receive accreditation from COMB (the Canadian Out-of-Home

Measurement Bureau). Today, it has become an industry standard.

TRAFFIK has been praised by the industry since its launch. Newad won a Media Innovation Award (lien vers : http://www.newad.com/awards.html) and a Prix Média (lien vers : http://www.newad.com/awards.html ) for its contribution to the advancement of media science. Its contribution has transformed the indoor advertising industry. Our clients take advantage of  TRAFFIK’s accuracy everyday.
Contact us (lien vers : http://www.newad.com/5-contact/toronto.html) for more information on TRAFFIK.
Newad’s Research department has also developed TARGET, a database designed to deepen our knowledge of the Young & Affluent and to optimize our clients’ ROI.
Newad has invested $250,000 in research and conducted about 12,000 interviews to help advertisers effectively deploy their campaigns in our networks (lien vers : http://www.newad.com/networks.html ) and establishments, all of which are frequented by individuals that will most likely become consumers.
TARGET allows you to address consumers based on their lifestyle, their consumptions habits and their socio-demographic data (age, city, profession, salary, etc.) to identify the establishments in Newad’s network (lien vers : http://www.newad.com/networks.html) that correspond best with the consumer profile you are looking for.
Contact us (lien vers : http://www.newad.com/5-contact/toronto.html) to arrange a meeting with our team. It will be our pleasure to tell you more about TARGET, TRAFFIK and other methods of campaign optimization used at Newad.

 

TRAFFIK has been praised by the industry since its launch. Newad won a Media Innovation Award and a Prix Média for its contribution to the advancement of media science. Its contribution has transformed the indoor advertising industry. Our clients take advantage of  TRAFFIK’s accuracy everyday. Contact us for more information on TRAFFIK.

 

Newad’s Research department has also developed TARGET, a database designed to deepen our knowledge of the Young & Affluent and to optimize our clients’ ROI.

 

Newad has invested $250,000 in research and conducted about 12,000 interviews to help advertisers effectively deploy their campaigns in our networks and establishments, all of which are frequented by individuals that will most likely become consumers.

 

TARGET allows you to address consumers based on their lifestyle, their consumptions habits and their socio-demographic data (age, city, profession, salary, etc.) to identify the establishments in Newad’s network that correspond best with the consumer profile you are looking for.

 

Contact us to arrange a meeting with our team. It will be our pleasure to tell you more about TARGET, TRAFFIK and other methods of campaign optimization used at Newad.

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