Stats on the Y&A

They are on the web

18-34 year-olds represent 27% of the internet users in Canada. 60% of the time the Y&A surf the web, they're doing it with a mobile device. They:  

They own a smartphone

98% of the Y&A own a mobile device capable of surfing the web. The Y&A use their mobile phone/smartphone everyday for:

Why do they surf the web?

3 most popular reasons for the Y&A to surf the web (and they do it more than the average 18+ crowd):

They love to buy online:

 54% of men surf the web every month to purchase products online.

They are eager for information:

Social media

91% of the Young & Affluent have a social media account and 55% of the Young & Affluent are fans of a brand on Facebook. Top 3 reasons to follow a brand:

64% of female Facebook users are fan of a brand.