Newad Influence
Newad Influence, for niche audiences.
Looking to get your message heard by women 18-34 or creating a campaign specifically for men 18-34? Choose one of Newad’s four influence channels for more direct targeting of segments within the hard-to-reach Young & Affluent market. This network includes data-driven and branded channels that attract people who want to connect, learn and play.
All four influence channels feature relevant and high-traffic sites with branded environments for the Young and Affluent. You can also expect to get full transparency through category & site lists.
Young & Affluent Channel
Trendy and active
This elusive segment has a profound influence on consumer trends. At Newad, we specialize in knowing everything about this niche market.
- Urban, highly educated, no kids, socially active.
- Wealthier than average, work to consume, cautious of credit.
- Spend on clothing & fashion, cosmetics, bars & restaurants, movies, music, concerts, travelling & technology.
- Seek news on specialized sites, consume television content online, connect with their peers through social networks.
Women Channel
Engaged and connected
The Web is proving to be one of the most effective ways for brands to reach women. While men use the Web to transact, women use it to connect. Newad can help you reach this audience.
- Responsible for 85% of all consumer purchases.
- Active and outgoing, love to travel.
- Look to the Web for interaction with loved ones and their favourite brands.
- Interested in arts and culture.
Men Channel
Focused and Straightforward
This market segment wants forward-thinking and trendy content. Let Newad’s experts help you maximize your advertising efforts for men.
- Use the Web for transactions like online auctions and financial management.
- Get their news and sports updates online.
- Frequently download music online.
- Prefer to purchase and book travel services over the Web.
Student Channel
Bright & Alive
At Newad, we know how to connect to the web savvy student demographic. We reach them in their educational community.
- High internet users, use wi-fi everywhere they can.
- Use social networks to connect with their friends & other students.
- Seek info, consume & listen to music online.
- Some are heavy online gamers.
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