features

To brighten up your visit with us and enhance your water-cooler repertoire, we gave ourselves the mission to pen articles that would tackle relevant and compelling topics. This is where we cover media at large, not merely indoor. Taylor Swift might even make an appearance (or not). Come back often, there’ll be new stuff.

We are what we drive, or so we’re told (and sold). When we buy a car, we’re not just shopping for a way to get from point A to point B ; we’re acquiring an identity. No one can deny that, culturally speaking, we have a fetish for cars and an autoerotic fixation on the identities they provide. In hip hop culture, whole rhymes are built around the names of luxury cars.

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In most countries, drinking alcohol is a well-established ritual. As the ritual continues to evolve, consumers are encouraged to try new products and new recipes. Trends are market-driven and demand is met with creativity and ingenuity while taking advantage of strong marketing levers to distinguish it from thousands of brands spread across dozens of product categories.

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Alcoholic beverages are quite popular with Canadians. In fact, sales from this category have been rising steadily in Canada to reach  $20.3 billion in 2011. This represents 29.7 million hectolitres in volume, which is the equivalent of 1,200 Olympic-size pools! That’s certainly enough alcohol to make all of the Homer Simpsons drool!

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