Press

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MAJOR EXPANSION FOR NEWAD IN THE MARITIMES AND INTEGRATION OF NEWFOUNDLAND MARKET

Montreal, April 3rd, 2019 - Newad is proud to announce a major expansion to its advertising inventory in the Maritime provinces as well as the addition of the Newfoundland market to its offer, further strengthening its leadership position in Canada’s digital indoor advertising industry.

The Restobar network will be supplemented with 1,000 new advertising faces, available across the country’s eastern provinces in more than 150 carefully selected locations, a major benefit for this region that remains underserved by national media. This development is part of a comprehensive effort to achieve the highest possible standards in the selection of quality locations throughout the country. These latest additions enhance Newad’s network and meet advertisers’ growing demand for ever-more innovative digital products.

The high quality of the new restobars coupled with the availability of audiences based on mobile data will certainly contribute to scale up many strategies and especially to exceed the expectations of advertisers.

“Our presence in this market represents an unprecedented digital offer and an effective way to reach sought-after audiences,” explains Philippe Marchessault, Newad’s Executive Vice President of Operations, Development & Innovation. “We are proud that the expansion of our digital network this year also includes the Atlantic provinces.”

 


ABOUT NEWAD
Newad is the digital indoor advertising leader in Canada, reaching the highly coveted segment of influential consumers aged 18 to 49. Through four specialized networks—Restobar, Campus, Arena and Wellness—Newad activates 40,000 digital and static boards each day in 6,000 prime locations nationwide. www.newad.com


INFORMATION
Lisa-Marie Veillette
Supervisor, Communications & Branding
514-278-3222, ext. 345 | lisamariev@newad.com