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Newad and ATB Financial deploy agumented reality campaign

Calgary, April 1st, 2015 — Newad announced today the launch of an integrated augmented reality campaign in Alberta RestoBars to promote ATB TrackIt, a new money management tool by Alberta banking leader ATB Financial.ATB Financial customized coasters that use Blippar, an augmented reality app, to engage users in an immersive experience around the bank’s new product.

The interactive coasters invite users to play a game for a weekly chance to win $100. To play, users download Blippar and scan the image, or “Blipp,” on the coaster. After playing, they can share the game with their friends on social media or by email before learning more about ATB TrackIt. Newad Classic, Digital and Backlits boards are being used to further support on-coaster messaging. “We are always looking for new opportunities to interact with the younger audience and Blippar gave us a chance to do just that in venues that play a big part in this demos life,” comments Kathy Shapka from DDB Edmonton.

“We’re very excited to have put augmented reality at the heart of this integrated campaign,” said Yana Read, Senior Account Executive at Newad. “ATB TrackIt facilitates money management, which is not typically synonymous with fun in the minds of our audience. We’ve overcome that challenge by using Blippar to create an augmented reality game that our audience will want to play and share. More importantly, they’ll be engaged and receptive to messaging about ATB TrackIt, which is supported by boards throughout our establishments.”

ATB TrackIt is a free online and mobile money management tool that pulls account balances from over 10,000 banks and retailers from across North America to make it easy for users to see and track their spending, create budgets, tackle debt, and save for the future.


About ATB Financial

ATB Financial is the largest Alberta-based financial institution, with assets of more than $37.7 billion. Today, more than 5,000 team members help more than 697,000 customers in 242 Alberta communities with personal, business, agriculture, corporate and investor financial services.

About Newad

Newad offers advertisers platforms reaching the Young & Affluent in Canada. The indoor advertising network counts 28,000 digital and static boards delivering 200 million impressions per month. The Experiential Marketing team activates over 300 promotional events per year. The Publishing department produces creative content and manages numerous Web properties such as NIGHTLIFE.CA,,,,,,, and The Newad OnLine network delivers each month more than 500 million page views. Newad’s 350 employees and brand ambassadors work out of their offices in Montreal, Toronto, Vancouver, Edmonton, Calgary, and Moncton.

Roxane Trudel
Supervisor, Marketing & Communications
1 866 899-6685