We like to share the good news. Big time. We thus felt it important to devote a small section of the site to all those delightful press releases full of five-syllable words. And given that we openly share all that’s going on, that sort of gives you the right to snoop around.

Newad Experiential announces the appointment of two new vice-presidents

Michael Reha, President and CEO of Newad announces today the appointment of  Suzanne Lacroix to the position of Vice-President, General Manager of Newad Experiential as well as the appointment of Valérie Gervais to the role of Vice-President, Client Solutions of the same division. These two promotions follow the accelerated growth of Newad Experiential over many months.

“The appointments of Suzanne and Valérie reinforce the activities undertaken by Newad Experiential, a division that organizes hundreds of creative campaigns in major Canadian cities every year. Both have already contributed successfully to Newad’s strategic evolution thanks to their remarkable knowledge of the company and their determination to promote all of our platforms and marketing solutions geared to the Young and Affluent. Suzanne and Valérie are seasoned managers that stir people into action; in the industry, they are recognized for their expertise, creativity and professionalism. Their business vision, leadership and ability to meet challenges head on, as well as their will to surpass client expectations, will be valuable assets to the development and expanded reach of the entire company”, comments Michael Reha.

In her new role, Suzanne Lacroix will be responsible for Newad Experiential’s reach and the optimization of resources and processes, as well as the creation of synergies with other departments in order to promote Newad’s 360 offering. She will also supervise and support the regional Newad Experiential Marketing teams across Canada (Montreal, Toronto, Edmonton, Calgary, and Vancouver). Executive Director, Experiential Marketing since 2011, Suzanne joined Newad in 2003 as Director, Inventory Management, Indoor Advertising. In 2009, she was promoted to Director, Organizational Planning, Experiential Marketing. She holds a Bachelor in Business Administration from Université du Québec à Montréal (UQAM) and has worked at Vidéotron before joining the Newad team.

Valérie Gervais will maintain her role of strategic business development with major client accounts for the Newad Experiential division. She will continue to assist and guide the client services and operations team and will oversee the strategic planning of multiplatform campaigns and development of creative solutions. Valérie joined Newad in 2005, first as Account Executive, Experiential Marketing, and then became Director, Development and Strategic Planning for Newad Experiential. She holds a Bachelor in Communication Sciences from Université de Montréal and over the last 12 years has developed a rare expertise in the field of experiential marketing and its trends, having previously worked at CIM and Cossette.


About Newad

Newad reaches the highest concentration of the Young & Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 27,650 digital and classic boards in over 3,125 establishments and 50 million impressions delivered each week; Experiential Marketing, with the production of 300 promotional events per year; Publishing & Content, with the production of branded content (photos & videos, mobile applications, contests, social media management, white label content) and numerous Web properties (,, NIGHTLIFE.CA, Ton Barbier,,, and with over 3.7 million page views each month; and Web, including the Newad OnLine advertising network delivering, each month, 563 million pages views and 35.8 million visits. Recipient of many prizes rewarding its creativity and innovation, Newad’s 350 employees set the trends in its Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices.


Roxane Trudel
Coordinator, Marketing & Communications
1 866 899-6685