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REALTOR® Joel Gwillim invests in a year-long indoor advertising campaign

Calgary, July 4th, 2017 – Newad’s Indoor Advertising team in Calgary has just launched a campaign for veteran real estate agent Joel Gwillim in its Restobar network. The campaign’s main objective is to get the REALTOR® to truly stand out in Calgary’s housing market. Not only does this campaign put forward the REALTOR®’s best assets, it also capitalizes on his audience’s expectation for an approachable and professional counselor.

Joel Gwillim has been in the real estate market for over ten years, focusing his expertise on condos, selling in Calgary’s Downtown and Beltline, both high density residential areas. Not only is he an expert in finding the perfect match for every client, he has also mastered the art of staging and revitalizing properties.

Mr. Gwillim has been actively promoting his business on flyers, magazines and online over the years. Recently, he chose Newad’s Calgary team and signed up for a year of indoor advertising. 

« It's been a while since I invested a lot of marketing money in print, but I always seemed to see Newad in the places I personally frequent, which, at the end of the day, is where  people I’m targeting gather (ie. young professionals that enjoy the work hard/play hard mentality). The experts at Newad are also very determined, so I knew that if we were coming up with a creative campaign, that settling at just 'good' wouldn't be an option», says Gwillim.

Newad’s creation team has been involved from the start, working hard to make the ad as efficient as possible. Gwillim hired Perry Thompson, one of Calgary’s most sought-after photographers, while Newad targeted establishments frequented by the REALTOR®’s specific audience, placing the campaign in high-end restaurants of Downtown Calgary.

About Newad

Newad is the indoor advertising leader in Canada, reaching the highly coveted segment of influential consumers aged 18 to 49. Through its four specialized networks—Restobar, Campus, Arena and Business—Newad activates 40,000 digital and static boards in 5,000 prime locations nationwide, giving advertisers the largest indoor advertising network in the country. Newad’s 150 employees work out of offices in Montreal, Toronto, Vancouver, Edmonton, Calgary, Quebec City, and Moncton.

About Calgary Condos

Joel Gwillim is a top Agent at CIR Realty. The agency presents itself as Calgary’s Real Estate Specialists, providing both buyers’ and sellers’ representation. Providing a one-stop resource for all online real estate research, features a listing of all current Calgary properties for sale, buying and selling tips and a blog.