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The Rosenthal real estate project chooses Newad Indoor to guide the population of Edmonton to its new range of showhomes.

Edmonton, April 22nd, 2014 — Melcor Developments and Newad Indoor announced today the renewal of an advertising partnership for the activation of the Everything’s coming up Rosenthal! campaign. The initiative encourages potential residents of the Rosenthal Community to visit the numerous showhomes accessible on site in this community, which has been in development since 2009. The campaign, for which the creative was developed by Perpetual Notion Design, targets the young and affluent of Edmonton who frequent the establishments of Newad’s Sports and RestoBars networks in the Alberta capital.

For Newad, this new campaign is part of an established business relationship of nearly a year now with the management of Melcor Developments, who acknowledges the impact and pertinence of an indoor advertising campaign. “The real estate industry is highly competitive and Newad proposes solutions that enable us to break out of the confines of traditional approaches, distinguish ourselves, and get noticed. Their indoor advertising network was a fantastic medium for our marketing campaign and contributed positively to the successful launch of the community” underlined Ryan Mardon, Assistant Development Manager of Melcor Developments.

“We’re noticing that more and more companies are looking for creative, innovative, and flexible solutions to ensure an optimal return on investment. Indoor advertising continues to demonstrate an excellent capacity to convert a message into concrete actions by guiding consumers towards brands and environments that are perfectly in tune with their lifestyle,” added Yana Read, Account Executive, Retail and Direct Clients, Indoor Advertising at the Newad offices in Edmonton.

Showhomes for the community of Rosenthal are located on 215 Street and Rosenthal Link. The Rosenthal housing development, accessible by Anthony Henday Drive and Whitemud Drive, is built for a community of residents who wish to live in a colourful new neighbourhood, with striking and ornate adornments along the entryway, a distinctive water feature that creates an unmistakable heart of the area, extensive walking trails and parks for outdoor recreation and leisure of all kinds, and floral embellishments around every corner. Life blossoms nicely there. For more info:

About Melcor Developments

Melcor Developments Ltd. is a diversified real estate development and management company with a rich heritage of integrity and innovation in real estate since 1923. Their Community Development division creates efficient and sustainable urban communities by establishing an overall vision for each community and the amenities that will make it a desirable place to live.

About Newad

Newad offers advertisers platforms reaching the Young & Affluent in Canada. The indoor advertising network counts 28,000 digital and static boards delivering 200 million impressions per month. The Experiential Marketing team activates over 300 promotional events per year. The Publishing department produces creative content and manages numerous Web properties such as NIGHTLIFE.CA,,,,,,, and The Newad OnLine network delivers each month more than 500 million page views. Newad’s 350 employees and brand ambassadors work out of their offices in Montreal, Toronto, Vancouver, Edmonton, Calgary, and Moncton.

Roxane Trudel
Coordinator, Marketing & Communications
1 866 899-6685